We find that Talent Branding plays a major part in how companies and brands are perceived. Organizations, like Glassdoor and others, are working to define the brand of many companies in the market today, but why would you want someone else making these important, even crucial, decisions for you and your company?
This “new” idea of Talent Branding has been kicked around for years. Some say it’s the overall look and feel of the company (including on-line); others say it’s the internal pulse on how people like or dislike the organization, and some even say it’s complete nonsense.
Our findings are that it is so important that your company’s livelihood might just depend on it. People can dictate the success or failure of an organization, so it’s safe to say that the attraction of the right talent to an organization is the catalyst for the final outcome, whatever that may be, for the overall company. The best recruitment, then, marries talent to brand.